Think about some of your favorite business logos, content creators, or book covers. Chances are, you’ve thought of a memorable font. Fonts can help draw viewers in and leave an impression on them when they interact with your art, website, social media, or other branding assets.

That’s why choosing a font can feel like choosing the right outfit for a job interview, or hairstyle for a big dance. How do you want to represent yourself? Fonts can add a touch of character, a bit of flair, or just an authoritative tidbit of information.

Let’s look at some stylish, aesthetic fonts to level up your videos, social media posts, and more.

1. Helvetica

Helvetica is, perhaps, the original aesthetic font. It’s so famous for being aesthetic that it became emblematic of “hipsterism,” or a subculture of artsy kids who appreciate the coolest of cool things.

Font details:

• Best for: Modern companies looking to capitalize on a popular font.
• Font family: Sans-serif (without a serif, or line at the end of a stroke on the lettering). 
• Notable features: Clean lines, lightweight. 

2. Cooper Black

If you’re looking for a font that is aesthetic in a retro way, Cooper Black should be your go-to. Most devices come loaded with this font, so you don’t need to download it. It’s a nice, interesting, and aesthetic font that recalls simpler times (or Saved By The Bell, depending on your age).

Font details:

• Best for: Adding a 90s vibe to your work.
• Font family: Serif (has a serif, or line at the end of a stroke on the lettering). 
• Notable features: Thick lines, bubble letter-like appearance. 

3. Calming

The Calming font most likely got its name because of how laid-back it is, but it’s still a beautiful font that many influencers use in YouTube videos and posts. The letters have a rounded appearance that creates an almost relaxing quality.

Font details:

• Best for: A chic, classy vibe that is still playful.
• Font family: Serif 
• Notable features: A combination of thin and thick strokes. 

4. Playfair Display

Playfair is a classic, elegant font with a bit of a twist. While it may be similar in tradition to Times New Roman or Georgia, it has a more modern and fresh feel because of its thin strokes. Perhaps nothing encapsulates the font being both traditional and fashionable better than it being used on the Vogue website.

Font details:

• Font family: Serif 
• Notable features: Classic, thin lines with a modern twist. 
• Best for: Websites, magazines, or influencers who want to be elegant yet fresh.

5. Bebas Neue

Bebas Neue is another clean, minimalist font that still packs a punch. It has thin, long-looking letters, which makes it more interesting than some other sans-serif fonts. The almost blocky letters give the font an authoritative air too, perfect for writing a headline or making a point in your graphic design.

Font details:

• Font family: Sans-serif
• Notable features: Thin, simple letters with a commanding appearance.
• Best for: Adding a minimal and fashionable appearance.

6. Benguiat

If you want a trendy, mainstream font that is artsy and iconic: go for Benguiat. Benguiat is a famous font in Hollywood, and it has been used by everyone from the creators of Stranger Things, to the band Greta Van Fleet, to the director Quentin Tarantino.

Font details:

• Font family: Serif
• Notable features: Angular shapes in an art nouveau style.
• Best for: Adding a classic, artsy, and Hollywood vibe.

7. Northwell

Northwell is a handwritten-style, cursive font that has a rustic and bohemian appearance. It looks authentically made by hand, which means that it gives a more “real” vibe than some of the other fonts of the same type.

Font details:

• Font family: Sans-serif
• Notable features: Handwritten appearance, cursive.
• Best for: Adding a rustic and whimsical vibe.

8. Didot

Didot is a striking font that still remains elegant and classy because of its bold lettering and serifs. It’s reminiscent of high fashion magazines because of its wide letter size and contrast between super thick and super thin strokes, which gives it an air of dramatic regality.

Font details:

• Font family: Serif
• Notable features: Dramatic contract in brush stroke sizes.
• Best for: High fashion content that is looking for elegant drama.

9. Raleway

Raleway strikes a balance between being minimal and quirky. While its clean lines make it easily legible and minimal, its curling lines and interesting strokes on the “w” make it a little more fun than your average sans-serif font.

Font details:

• Font family: Sans-serif
• Notable features: Clean, minimal lines with fun elements thrown in.
• Best for: A serious brand that doesn’t take itself too, well, seriously.

10. Charlotte

With its bold, swooping cursive letters, Charlotte is a fun font that has been used for many content purposes. It has a handwritten look to it, which makes it approachable and charming. This is a good font for brands wanting to create a sense of familiarity and warmth.

Font details:

• Font family: Sans-serif
• Notable features: Cursive, handwritten font with swirling lines.
• Best for: Artsy, creative brands wanting to look approachable and happy.

11. Restless Youth

Restless Youth is a handwritten font that isn’t quite cursive style, but still has some overlapping and curly elements. It’s often used by brands because of its fashionable appearance that’s still easy to read.

Font details:

• Font family: Sans-serif.
• Notable features: Handwritten and script-like, with letters that join together.
• Best for: Brands that want to add a touch of intimacy with a handwritten font, but rusticness of an outdoorsy vibe.

12. Futura

Another stock font that is a classic for a reason. It’s a popular choice for brands because it’s easily readable, sleek, and modern. Its geometric design adds an interesting element to the classic serif font, providing intrigue while remaining clear.

Font details:

• Font family: Sans-serif
• Notable features: Geometric design and clean, minimal lettering.
• Best for: Brands that want a striking font that is still easily readable.

Benefits of Creative Fonts

Whoever said “don’t judge a book by its cover” probably didn’t work in design. Good aesthetic choices draw the viewer in every time. So choosing a good font can help attract readers to your content.

Aesthetic fonts can also help add authority and legitimacy to your content. Focusing on your aesthetic game can show that you’re not willing to put content out just to get it out, but you care about how you’re presenting your brand to the world.

Using a memorable, aesthetic font can also help with brand recognition. Linearity reports that brands that always use the same font can up their recognition by 80% — a big plus for simply staying consistent!

Other Ways to Make Your Lettering Stand Out

You don’t need to shell out a fortune on font design to make your lettering stand out. There are other ways to up your design game apart from picking a new font altogether.

Some of these include:

• Creating burned-in captions so you can customize your video’s captions
• Changing the color of your font (just make sure it’s an accessible font color)
• Adding highlights
• Adding drop-shadows
• Adding outlines to your letters
• Increasing or decreasing the kerning (or, the distance between letters) 
• Adding underlines or italics 
• Adding arches, curves, or other shapes 

To Serif or Not to Serif

Choosing the right font can not only increase your brand recognition and user base, it can also help you with accessibility. According to Linearity, 30% of website designers are now concerned with choosing accessible fonts, which are usually sans-serif because these fonts are typically easier to read).

Another way to up accessibility in your content is to add closed captioning services to your video content. Let Rev help you get the job done, and if you choose burned-in captions, you can even customize them!

Caption Your Content Now