Apple 2020 WWDC Keynote Transcript: Announce iOS 14, macOS Big Sur

Tim Cook: (01:21) Good morning and welcome to WWDC. WWDC is an incredibly important event to Apple, our developers, and our users. It's here that we bring some of our biggest innovations to life, and we have not stopped innovating, doing the work that will enrich people's lives for years to come. Because we're all looking forward to a more hopeful tomorrow. That's why we believe it's so important to have WWDC this year, and while it cannot possibly feel the same in here without you, I can assure you that we have a great show ahead of us. Tim Cook: (01:57) This year, we're delivering the conference in a whole new way to all of you around the world directly to your home, and we want to welcome you to our home here at Apple Park. I'd like to first talk to you about two big things that are happening in the world right now. To start, I want to address the topic of racism, inequality, and injustice, and to recognize the pain being felt throughout our nation, especially in our black and brown communities after the senseless killing of George Floyd. While the events of this past month are sadly not new, they have caused us to face longstanding institutional inequalities and social injustices. This country was founded on the principles of freedom and equality for all. For too many people and for too long, we haven't lived up to those ideals. We're inspired and moved by the passionate people around our nation and around the world who have stood up to demand change. We must all aim far higher to build a future that lives up to our ideals. This means taking action. Tim Cook: (03:02) Two weeks ago, we announced Apple's Racial Equity and Justice Initiative, with a commitment of $100 million. Starting in the United States and expanding over time, this initiative will challenge systemic barriers that limit opportunity for communities of color in the critical areas of education, economic equality, and criminal justice. We also announced something important for this community, the new developer entrepreneur camp for black developers. We want to do everything we can to foster the brightest lights and best ideas. Tim Cook: (03:38) At Apple, our mission has always been to make the world a better place and we're committed to being a force for change. Right now, our world is also battling a virus that is affecting the daily lives of billions of people. We want to thank the dedicated people everywhere, especially our healthcare workers who have made tremendous sacrifices to take care of those in need. We've also seen the profound impact our products have had. People are relying on them more than ever to remain connected to family and friends, to do their work, to express their creativity, to be entertained as well as to entertain others. Today the world is counting on all of us and on the products and experiences that we create to move forward. Tim Cook: (04:25) Because throughout history, great challenges have been met with great creativity and important breakthroughs. That's why we're so excited about this year's conference. This is going to be truly a unique week delivered unlike any that we've done before. There will be more than 100 engineering-led video sessions, one-on-one consultations with Apple engineers, developer forums, and so much more, delivered to you from different locations right here at Apple Park. Tim Cook: (04:54) This year, the conference will be available to our entire community of 23 million developers as well as anyone who is interested for free. Presenting the conference in this way allows us to be more inclusive than ever. Perhaps this will inspire the next generation of developers. So even though we can't be together in person, in some ways we're going to be more together than ever. Tim Cook: (05:18) Today, we're going to push each of our platforms forward in some exciting and breakthrough ways. With that, let's get started by sending it over to Craig. Craig Federighi: (05:34) Good morning. Great to have you here. As you can see, we've got a lot to cover, so let's get started with iOS. Together with iPhone, iOS is central to how we navigate our lives and stay connected and now we're making it even more powerful and easier to use. Our new release is iOS 14. This year, we spent time rethinking some of the most iconic elements of the experience on iPhone. Now it all started here, with a carefully considered home screen that has truly stood the test of time. Of course, over the years, we kept the fundamentals largely the same but carefully added features, like folders for organizing your apps, widgets for quick information, and personalized experiences powered by on-device intelligence that serve up just the right thing at just the right moment. It's hard to imagine iPhone without these features now. That brings us to this year. We're doing more on our iPhones today than ever before so we've rethought some of the core elements of iOS to reflect this. Let me give you a quick peek. This is going to be amazing. Let's dig in starting with the home screen. Today's home screen worked great, but as we get more and more apps, we can end up with this, lots and lots of pages, and we tend to forget what's beyond the first couple. Wouldn't it be great if there were a way to organize all of those apps without doing a thing? Well this year we're doing just that with something called the App Library. It's a new space at the end of your home screen pages that automatically organizes all of your apps in one simple and easy to navigate view. Let me show you. Craig Federighi: (07:57) Here's my home screen. Now like you, I have muscle memory built for the first page or two, but when it comes to all of these pages, well honestly, I've lost track of where a lot of things are and that's where the App Library comes in. You can see that all of my apps are automatically organized here. In fact, now with the App Library, I actually don't need all those pages for all my apps. So we created an easy way to hide app pages. I just go into jiggle mode, tap the dots at the bottom, and check this out, I get a zoomed out view of all my app pages. I can simply tap to hide the pages I no longer need, just like that, and now with those pages hidden, App Library is always just a swipe or two away. Craig Federighi: (08:41) So here in App Library, getting to the app I'm looking for is really easy. Up at the top, I have the search field, and I get all my apps organized from A to Z. Now over here on the upper left I have suggestions. It uses on-device intelligence to show me the apps that I'm likely to need next and on the right is recently added, giving me access to the apps that I've recently downloaded from the app store, and below are intelligently curated categories. So I can tap into a category like Apple Arcade and see all of my apps in that category. Now let's go back. You may notice that in each of these categories, the apps I use most are right here at the top level, so I can launch one of these directly with just a tap. So that's App Library. We think this is going to make it easier than ever to get to your apps. Craig Federighi: (09:32) Next, let's turn to widgets. Today, widgets help you get information at a glance, but a lot has changed since we first introduced these. Now we have Apple Watch, where we're able to surface so much information on a small screen that you wear on your wrist. Well this year, we're taking all that we've learned to create a completely re-imagined experience for widgets. To start, they are more beautiful and data rich, and we're introducing different sizes so you can choose one that best fits your needs. Let's take a look at them in iOS 14. Craig Federighi: (10:06) So let's swipe over to Today View and take a look at our new widgets. They're just beautiful, and the new designs are more data-rich than ever. You can see they now come in a variety of sizes, so you can pick just the right level of information for each one. Now we like these new widgets so much we wanted to make them even more accessible. So check this out. I'm just going to tap and hold on a weather widget and I can drag it out of Today View and onto my home screen, and watch. As I move it around, the apps just dance out of the way to make space for my new widget. Craig Federighi: (10:41) Let's add a second one. I'm just going to tap the plus here in the upper left and grab onto podcasts. I can drop it just like that. Now I'm going to swipe over to Page Two and bring back up the widget gallery. The gallery is a great place to explore widgets. Now when I tap on one, I can actually page through all of the different sizes available, just like this. Right now what I want to do is grab this widget up top. It's a really special one, it's called the Smart Stack. Just going to tap it and drop it here. With the Smart Stack, I can easily swipe through widgets to pick just the one I want for the moment, but what's really cool is that the Smart Stack can actually do this for me automatically. So in the morning, I can get my news briefing. Throughout the day, find out when I have a meeting coming up, and in the evening, I might get a summary of my activity for the day. Craig Federighi: (11:37) So that's widgets on the home screen. We're excited to see how everyone will customize them in their own way. Next we're also bringing Picture in Picture to iPhone. So you can access apps on your iPhone while watching video, or talking on a FaceTime call. Let me show you. So here on my home screen, the Smart Stack is showing me the TV widget, so I can just tap to start playing a show. Now check this out. When I swipe to go home, the video automatically goes into Picture in Picture right over the home screen. When I launch another app, like notes, I can keep watching. Now I can drag the picture to another part of the screen if I want to make it bigger, I can even pinch to zoom, and as I move between applications, it stays with me, and what's cool is I can also swipe it to the side and the audio keeps playing when it's off screen. Craig Federighi: (12:32) Now here on the home screen, I can bring it back out if I want, and I have controls to get back to full screen playback or I can just tap the x to close it and that's Picture in Picture video. It's a great way to continue enjoying your video while tapping into everything else your iPhone can do for you, and that's a quick look at the updates to the core elements of iOS. We think these new features are going to make iOS even more helpful in the moment. Another iconic experience that's getting a major update is Siri. As much as Siri has advanced over the years, the visual interface for interacting with it has remained largely unchanged. When you use Siri, your iPhone switches to this full-screen UI, obscuring your current context. So this year, we've completely redesigned the Siri experience with a new compact design. It makes tasks like launching apps incredibly seamless. For example, if you say open Safari, Siri pops up the bottom of the screen and instantly launches the app. Or if you ask for information, like the weather, results appear at the top of the screen just like a notification. Craig Federighi: (13:39) Now this is especially great when there's information you want to reference on screen. For example, you could ask Siri to add to your grocery list. So that's the new Siri design in iOS 14, but the UI is only part of the story. To tell you more about how we're making Siri smarter than ever, I'll hand it off to Yael Garten. Yael Garten: (14:00) Thanks Craig. Siri is getting smarter and even more helpful every day, and I'm really excited to share the latest updates with you. Siri helps you in a ton of little ways every day, playing the morning news, ordering a coffee, getting directions, setting the alarm before going to bed and so much more. In fact, Siri is helping so many of you with a staggering 25 billion requests each month and Siri's getting more helpful every day. Siri has always been great for getting information and now has over 20 times more facts than just three years ago. For more complex questions like how do hybrid cars work or what causes seasons, we have recently introduced answers from websites across the internet, enabling Siri to help you find even more answers. Yael Garten: (14:44) Another way Siri helps is with communication, like sending messages. This year, you can now ask Siri to send an audio message, and Siri will start recording. This is great when you really want to have the emotion of your voice come through. Another popular way to send messages with your voice is using dictation. Keyboard dictation uses the same speech recognition as Siri, and leveraging the power of the neural engine, we are now able to run dictation on device. This provides great accuracy and privacy. Yael Garten: (15:15) When communicating with someone in another language, Siri could help with translations. This year, we're expanding to support many new language pairs. This is hugely popular, but we know our users want more than just translating phrases. They want to have entire conversations and we believe conversations between languages should feel natural and easy, and have the ability to stay private. That's why we're introducing a new app called Translate. It is designed to be the best and easiest to use app for conversations and it can work completely offline, keeping your conversations private. Using advanced on-device machine learning and the powerful neural engine, you can translate your text and voice between any combination of these 11 languages. So I could have a conversation with someone in Mandarin and they could have a conversation with someone in Russian. Just tap on the microphone and stay what are your store hours? You get back the text and audio right away, and just turn the phone to landscape to open conversation mode. We've designed a side by side view that's easy for two people to know which side to follow in the conversation. This mode is incredibly intuitive, with just a single microphone button because the app intelligently detects the language spoken and shows translation on the correct side of the screen. Translate will make communicating between languages easier than ever before, connecting people in new ways, and we can't wait for you to try it. Craig Federighi: (16:43) Thanks Yael. Next up, Messages. Messages is how many of us communicate with people most important to us, and now we're using it more than ever. Compared to just a year ago, we have a record number of users sending a record number of messages, and we've seen people use messages more and more to keep in touch with their closest groups. This year, we're introducing a new way to stay connected with your most important conversations, giving you new ways to express your identity with Memoji and making big changes to how we communicate in groups. To tell you more, here is Stacey Lysik. Stacey Lysik: (17:20) Thanks Craig. First, let's get started with conversations. From the beginning Messages was designed to make it really easy to get to your newest messages. With so many active conversations, sometimes it can be tough to get to the ones that are most important to you, so we are introducing a new way to let you stay connected to your most important conversations, by letting you pin them at the top of your list so you can always get to them and you can see messages as they come in with a beautiful animation on the pin. Stacey Lysik: (17:51) Next, let's talk about expressing yourself with Memoji. There are over one trillion ways to customize your identity with Memoji. In iOS 14, we're adding even more ways to create your look with over 20 new hair and headwear styles to let you reflect your hobby, profession, and personality. We've also added something that's even more relevant today, face coverings, and we're adding more age options too. My favorite way of using Memoji is with Memoji stickers, and now we have three brand new Memoji stickers that let you send a hug, a fist bump, or even a blush to your friends. Stacey Lysik: (18:29) Last, let's chat about groups. When you're talking to a group, sometimes there's so much going on it can be hard to keep track of the conversation, so this year, we're going to help you bring order to the chaos. First we're adding inline replies that let you reply directly to a specific message. You can view replies in the full conversation or you can view them as their own thread so you can focus in on the specific topic. To make it even more clear who a message was meant for, we're introducing Mentions. With Mentions, you can just type someone's name to direct a message to them and now you have the ability to only be notified when you're mentioned in the group conversation. Stacey Lysik: (19:08) Check out the top of this conversation. We have an all-new design for how groups appear. It lets you see all the members of your group where the most recently active people are shown largest and for the first time ever, you can create a unique visual identity for your group by setting a group photo or customizing your group's look with an emoji. Stacey Lysik: (19:28) Inside the conversation, you see group members' photos around the image. Of course it looks great as a pin. You know who's most recently commented in the group because their photo will appear around the outside of the pin, and that's what's coming to Messages in iOS 14, all-new pinned conversations, fun updates to Memoji and powerful improvements to groups. Craig Federighi: (19:50) Thanks Stacey. Next, let's take a look at features that help us while we're out and about. Now we know that life looks very different for many of us right now, but it won't always be this way, and as things start to open up, we have a new set of features that will help us explore the world again, starting with Maps. Apple Maps is the best way to navigate and explore the world, all while protecting your privacy. Over the past several years, we've added many great features and of course we've been rebuilding our map from the ground up. Our new map finished rolling out across the U.S. earlier this year and brought with it better navigation and far richer detail for roads, pedestrian paths, land cover and more. The new map also offers more accurate information for places and allows us to build incredible features like Look Around. Maps has come a long way and people have noticed. Just look at this quote from Fast Company. "Apple Maps has improved by leaps and bounds and is a formidable rival to Google Maps. It's also arguably got the better UI, and by far - by far! - the better private policy." Craig Federighi: (20:54) We're excited to announce we're bringing our new map to more countries later this year, including the U. K., Ireland, and Canada. In addition to the rich detail and improved accuracy, the new Maps serves as the foundation for many great new features. In iOS 14, we're adding things that will make it easier for people to find places they love and help them get to where they're going in ways that are better for the environment. To tell you more, I'll hand it off to Meg Frost. Meg Frost: (21:23) Thanks Craig. First, let's talk about finding great places. We have millions of people coming to Maps every day to discover great new places, whether they're planning their next big vacation or just looking for something to eat nearby. In iOS 14, the Maps team will be working with some of the world's most trusted brands to offer amazing guides. Guides for great places to eat, shop, meet friends, or explore in cities around the world. You can save guides so you can easily get back to them later and the best part is they automatically update when new places are added so you always have the latest recommendations. Meg Frost: (22:05) In addition to helping you discover great new places, Maps helps you get there in a way that's better for the planet. For years, Maps has made it easy to navigate using environmentally-friendly options like public transit and walking. With iOS 14, we're introducing great new features to help our users reduce their carbon footprint and our first one is also our most requested, it's cycling. We've built an incredible cycling experience that helps you get around town on your bike. We're adding a dedicated cycling option to maps which allows users to ride their bike along bike lanes, paths and roads. Maps takes elevation into account to let you know if you're in for a challenging uphill workout or a leisurely flat ride. You can also see if your route includes quiet or busy roads. We'll even let you know if you have a steep passage coming up or if you'll need to carry your bike up the stairs. You can also choose to avoid stairs altogether. With iOS 14, we're bringing cycling to New York City, L.A., the San Francisco Bay Area, along with a number of cities in China like Shanghai and Beijing, and we'll be adding many more cities in the coming months. Meg Frost: (23:19) For environmentally conscious drivers, we're also introducing EV routing. If you have an electrical car, Maps is going to help eliminate range anxiety. With iOS 14, Maps will track your current charge and factor in things like elevation and weather to automatically add charging stops along your route. Maps will know which type of charger works for your car, making sure to only route you to compatible stations. We're working with a number of manufacturers to support EV routing in their vehicles, including BMW and Ford and we'll be adding many more in the near future. Cities around the world are also working to improve air quality and reduce traffic, so we're adding congestion and green zones to maps to easily see where they are along with alternate routing options. In addition, drivers in China can securely store their license plate number on their iPhone and Maps will let them know which days they can enter congested city centers based on that number, and those are just some of the great new features coming to Apple Maps in iOS 14, making Maps the best product to help users explore and navigate their world. Craig Federighi: (24:33) Thanks Meg, and now, onto CarPlay, which has transformed the driving experience for iPhone owners by being the smarter, safer way to use the apps you love in your car. CarPlay is everywhere, and it's incredibly popular. Here in the U.S, it's available on basically every new car, and worldwide, it's available on over 80% of new cars sold and it's quickly become the default in-car experience for so many people. People love CarPlay, and we get some really passionate reactions. Joanna Stern says it makes her life infinitely better. We have some great updates for iOS 14. First up, we have new wallpaper options, perfect for the car, and we're adding support for new categories of CarPlay apps, parking, EV charging, and quick food ordering. In addition to this, we're really excited for the next step in how we're transforming your relationship with your car by rethinking car keys. They've been around for over 100 years, but they've become big, bulky, and ripe for re-imagining. To tell you more about what we have planned, let's go to the garage with Emily Schubert. Emily Schubert: (25:42) Thanks Craig. I'm excited to introduce a digital version of CarKeys. Now you can leave your keys at home and unlock and start your car with your iPhone, and the very first car to support this will be the new 2021 BMW 5 Series. Let me show how it works. It's super simple. It uses NFC and you just tap to unlock, and I place my phone on the charging pad and then push to start, but this goes beyond just one less thing you have to keep in your pocket. Digital keys have security benefits. They live in the secure element of your iPhone, and if it goes missing, you can turn off your keys remotely via iCloud. They're even easier to share than a physical key. Copies don't involve trips to the dealership, and you can share from wherever you are with iMessage. Let's give Craig a key so he can drive home after we're done here. With each key you share, you can set options like a restricted driving profile, perfect for teen drivers, which is tempting but we'll give Craig full access. Craig Federighi: (26:54) Full access? Thanks Emily. The new BMW will be available to customers next month. In addition to adding this featured iOS 14, we're also enabling it in iOS 13, so customers can use their car keys even sooner. Of course, we want this to work in any car, so we've been working on standards with industry groups and this is just the beginning. We're working on technology that will leverage our U1 chip, which uses ultra wide band technology for precise spacial awareness so you'll be able to leave your iPhone in your bag or pocket and still securely unlock and start your car. We expect to see support for this standard starting in new cars next year. Craig Federighi: (27:35) Now let's turn to the App Store. 12 years ago, we've revolutionized the industry with the launch of the App Store. Today, we have so many amazing apps that offer a rich set of experiences, we can truly say that for everything we want to do, there's an app for that. So now, it's time for us to extend the success of the App Store and make apps available and accessible in whole new ways. What if you could have the right app you needed at just the right moment? Craig Federighi: (28:02) What if you could have the right app you needed at just the right moment? Let's look at what it would be like if you did. Video Announcer: (28:07) Today, no matter what you want to do, there's an app for that. But what if you don't have the app you need, right when you need it? Like when you need to pay for parking. Well, now there's an App Clip for that. Look, a new coffee shop. There's an App Clip for that. Or your friend sends you a message with a print you like. There's an App Clip for that. That looks nice. Looking for somewhere to eat nearby? App Clip. Very health conscious of you. Hey, there's a scooter. Let's take it for a spin. Yep. App Clip. Ice cream? Wait, there isn't one for that yet? Well, soon there could be an App Clip for that, and that, and that, and that, and that. Craig Federighi: (29:01) An App Clip is a small part of an app. It's light and fast, and easy to discover, so you can quickly get what you need, right when you need it. Everything about App Clips is designed for speed. They start with this card, which quickly pops up and with just a tap, you can launch the App Clip. You don't need to enter credit card numbers because App Clips can use Apple Pay for payments, and you don't have to manually log into an account because it can take advantage of Sign In with Apple. App Clips won't clutter your home screen and will only stay along as long as you need them. But you can easily launch recently used App Clips from the New App Library. It's always easy to download the full app and this makes App Clips an easy way to discover more of what the App Store has to offer. Craig Federighi: (29:48) And discovery is key. App Clips are all about getting to a part of an app at the moment you need it. So it was critical that we made them really easy to find. App Clips can be easily discovered and launched from the web. You can launch App Clips from messages when friends share them with you. When you want to order takeout from a restaurant in Maps, you can launch an App Clip right from a place card. You'll be able to tap on NFC tags out in the world on things like parking meters, or you can scan QR codes to launch App Clips that work with products you purchase. Craig Federighi: (30:19) The best way to discover App Clips will be with a new Apple designed App Clip Code. So when you see one you'll know that there's an App Clip waiting for you. They incorporate both the visual code and NFC. So you tap on them, or scan them with the camera, to bring up an App Clip. Craig Federighi: (30:36) App Clips will be great for businesses that already have apps, but we want to be able to use App Clips everywhere, including smaller spots that may not have their own app. So we made it possible for apps like Yelp, which support multiple businesses, to create App Clip experiences for each of the places they work with. Developers will create App Clips from a part of an app using X-code and the full power of the SDK. To ensure that they launch quickly they'll need to be less than 10 megabytes in size. Craig Federighi: (31:05) And that's App Clips. Immediately discoverable. Small in size so they launched fast. Integrated Apple pay for easy payment. Sign In with Apple for quick and privacy friendly login, and the option to download the full app from the app store when you want to keep it around. We can't wait to see all the App Clips developers will create. Craig Federighi: (31:26) And that's iOS 14. It's a huge release that transforms the core experience of iPhone. With redesigned widgets right on the home screen, and a new way to organize your apps with the app library. It adds incredible updates to some of the most popular apps with powerful improvements to Messages and Maps and introduces a whole new way to tap into apps with App Clips. Craig Federighi: (31:48) And next up iPad OS. Oh, hey. We made it. All right. Well, let's jump right in. iPad OS builds on all the amazing features of iOS while adding unique capabilities that deliver a distinct experience for iPad. Like using Apple pencil for taking notes, markup and illustration. A reimagined trackpad experience that lets you interact with the iPad in a whole new way. And unmatched AR experiences with AR Kit and the amazing new LIDAR Scanner in iPad Pro. Craig Federighi: (32:31) All of this combines to put iPad into a class of its own. iPad excels at every type of input and is a product to do anything and everything. Which brings us to this year and our new release, iPad OS 14. Let's start with experience. This year, iPad OS delivers unique, made for iPad designs that take great advantage of the iPads large multi-touch display. Craig Federighi: (32:59) Now iPad has always been about the apps. In the beginning, we focused on giving the ecosystem of iPhone apps a larger canvas to deliver new and unique experiences. This quickly sparked an entirely new set of apps designed for iPad first, with immersive experiences that transform this magical sheet of glass into whatever you needed it to be. We're proud of the over one million apps on the app store today designed just for iPad. With customers continuing to push their iPads further than ever before, we're extending the design language of iPad to make apps more streamlined and more powerful. To give you a live look at these enhancements. I'll hand it over to Josh Shaffer. Josh Shaffer: (33:42) Thanks Craig. Let's take a look at some of the enhancements to iPad OS. The first thing that you'll notice are the same redesigned widgets that you saw in iOS 14. They look great on iPad as well, and they give you information at a glance whenever you go home. But let's see some of the improvements in the apps starting with Photos. iPad is the perfect device for browsing your photos. Its large canvas lets you immerse yourself in all your favorite memories, and this year we're making it even easier to browse and organize your photos with an all new sidebar. With just a tap of this button I can reveal the sidebar, with all the core functionality of the app in a single location. My photos remain front and center, but now I can quickly tap to move between parts of the app. Josh Shaffer: (34:27) The sidebar is a really powerful way to organize your photos, too. I can easily drag a photo to the sidebar and then just drop it to add it to an album. We've brought this sidebar to many apps across iPad OS, like Notes, where it provides quick and easy access to all your folders, and Files, where we've consolidated navigation into the sidebar for a streamlined new design. We've also streamlined the toolbars, adding new dropdown menus that consolidate functions into a single easy to access button. I can just tap to change views like this and for even quicker access, I can just tap and drag to change the sort order all in a single motion. Josh Shaffer: (35:07) You'll find the same approach across other apps like Calendar, where we've brought controls into a single tool bar at the top, providing more space for your content and a single unified place to access all the app's functionality. Finally, Music has been updated to take even better advantage of iPad's large screen. The sidebar in Music makes it easy to move between views. I can quickly jump between the new Listen Now and my playlists. And once I start playing a song, I can bring up the brand new fullscreen player where I can see rich album art, transport controls, and lyrics all in one single view. And these are just some of the enhancements that are coming to apps in iPad OS. Craig Federighi: (35:49) We're really loving these new app designs, but there's more, starting with Siri. The new compact Siri design that you heard about in iOS 14 is especially useful on iPad. Results appear at the bottom right corner, allowing you to easily reference the app while using Siri. And we applied the same approach to other parts of the experience, like calls. Now today when you receive a call on iPad, you see this, whatever you were working on is suddenly completely covered with the incoming call screen. Not cool. Wouldn't it be nicer if instead you saw this? Well, that's much better. Now an incoming call is presented with a compact notification that doesn't take you out of context, and you can simply tap to answer or flick it away to dismiss. And this applies to all calls, including those from your iPhone or third party VOIP apps like Skype. And of course we're bringing this to iOS as well. We think our iPhone customers are going to love it. Craig Federighi: (36:49) Now there's one more key experience we've redesigned for iPad this year and that's Search. Today search is a full screen experience and sometimes you can lose track of your context. So we've redesigned search with a new compact design. You can start a search from anywhere, like the home screen, or over any app. And this makes it easy to find what you need without feeling like you've left the app you're working in, but we didn't just redesign it. Craig Federighi: (37:15) We rebuilt Search from the ground up to be universal, becoming a single destination where you can start all of your searches. First, we made it better than ever as an app launcher. You just start typing a few characters and you can instantly get to where you're going. It's also great for finding contacts to message or call, or documents. You can even search directly into apps like Keynote, Messages, Mail, or Files, or look up information about people or places. Craig Federighi: (37:44) And it's also a great place to start all of your web searches as well. As soon as you start typing, you get relevant suggestions to complete your search, and you can get to your web search results with just a tap. And Search now makes navigating to your favorite websites just as easy as launching an app, just type a few letters and the top hit will take you right to Safari. So those are some of our updates to the iPad experience. And of course you get the new widgets and all the other great app enhancements from iOS 14. Craig Federighi: (38:16) Next we want to push forward your ability to express yourself creatively with improvements to Apple Pencil. Apple Pencil is a game changing tool that turns iPad into a professional drawing canvas, a great way to mark up and sign documents. And the ultimate note taking device. What many people love most about taking notes with Apple Pencil is how they can express themselves in a free form way. Mixing handwriting and drawings can be the best way to capture your thoughts. Craig Federighi: (38:45) Now the challenge is, when you want to change things afterwards. Here, working with handwriting just isn't as easy as with typed text. Now we sometimes take it for granted, but with typed text, it's so easy to select, copy and paste into another document, or even just make space for more text. Well, this year we're going to make handwriting just as easy and just as powerful, but that's not all. Our customers tell us that once they have an Apple Pencil in their hand, they don't want to put it away. So this year we're bringing Scribble to iPad. So you can hand write into any text field and it will automatically be converted to text. To show you all of this inaction. I'd like to welcome Jenny Chen for a live demo. Jenny Chen: (39:29) Thanks Craig. I'm really excited to show you some of the great new features that we have for Apple Pencil and iPad OS this year. One of the great parts about taking notes with the Apple Pencil is that it really lets you work in a freeform way. I can just start writing anywhere, and it's not just about text. I can also express myself with drawings or shapes, but sometimes you want that more professional, cleaned up look. And so now when I draw a simple shape and pause at the end, it'll automatically convert to that ideal shape. And we're smart about it, retaining the same size and angle that you drew it at. Jenny Chen: (40:06) In addition to shapes, we've also made huge improvements to our handwriting recognition. So now when I write, I can easily make a selection using the same gestures that I use for typed text. I can double tap to select a word or double tap again, to select a line, thanks to our advanced on-device machine learning. You'll notice how we can select the handwriting while avoiding the drawings nearby. Now that I have the selection, I can easily change the color or move it around the document. It's also perfectly easy for me to make space for more room to write. We think that this will make note-taking with Apple pencil even better. Jenny Chen: (40:41) And now, you don't even have to put it down when you want to do something else. Let's say you want to search for Edison bulbs in Safari. Using Scribble, I can just write directly into the text field and it automatically gets converted to typed text. It also works in any text field so I can easily add a new reminder to my shared reminders lists with my husband. Jenny Chen: (41:06) I've also been learning Chinese. So I want to surprise them with some of my progress and skills. I'll use scratch to delete lights, and then I can use Scribble to write new, and then light fixture in Chinese. You'll notice how scribble recognizes both English and Chinese in the same line. And what's awesome is that we can build on this technology to deliver other great features like data detectors. We can automatically detect what you write, like phone numbers so I can make a phone call, or addresses so I can look up directions. Jenny Chen: (41:37) We can use these features together to do even more with your handwriting. Let's say I wanted to use my handwriting in another app. I can easily select what I want, tap the new copy as text from the call out bar, and then paste it into an app like Pages. And it's automatically converted to typed text. We're really excited about these awesome new features and we think it will let you do even more with the Apple Pencil. Craig Federighi: (42:01) Thanks Jenny. So those are the enhancements to Pencil. Just one part of an amazing release. With Scribble for handwriting into any text field, a whole new way to work with your handwritten notes, broad enhancements to the app experience, and of course, iPad users also benefit from the great features you already saw in iOS 14 and much more that we didn't have time to talk about. So that's iOS and iPad OS. Craig Federighi: (42:27) Next let's talk about AirPods. From the one-click setup to the automatic pairing with all your devices, to how they pause your audio when you take them out, people love the magical experience that AirPods deliver. Now we're bringing even more magic to AirPods. To tell you all about it, here's Mary-Anne Ionascu. Mary-Anne Ionascu: (42:47) Thanks Craig. We have some amazing updates coming to AirPods, starting with automatic switching. AirPods will now seamlessly move between your devices without you having to manually switch them. Let's say you just finished listening to a podcast and you pick up your iPad to watch a show. AirPods will magically switch over, and later you start a video conference on your Mac, Mary-Anne Ionascu will automatically switch again. And if a phone call comes in, the audio in your AirPods will route right back to your phone. Mary-Anne Ionascu: (43:18) We also have an exciting new feature coming to AirPods Pro: spatial audio. You know the experience of being in a movie theater with a state of the art surround sound system. One where the sound not only comes from in front of you, but also from the left, the right, behind and even from above you. Well, we are thrilled to bring that same immersive experience to AirPods pro. Mary-Anne Ionascu: (43:43) But it turns out it's a lot harder to do when you only have a single earbud in each year. So our team created advanced spatial audio algorithms for AirPods pro that replicate the movie theater experience. By applying directional audio filters and subtly adjusting the frequencies each ear receives, we can play sounds virtually anywhere in space, creating an immersive surround sound experience. But to truly deliver on this promise, we had to factor in real life situations. Mary-Anne Ionascu: (44:13) First, people move their heads for an authentic surround sound experience. You need the sound field to stay fixed, so the voice feels like it's coming from the actor and not some random point in space. So we use the accelerometer and gyroscopes in AirPods Pro to track the motion of your head, remapping the sound field so it stays anchored to your device, even as your head moves. And it's not only your head that can move, but you might move your iPad or iPhone as well. That's why we constantly compare the motion data from your head and your screen to understand how they're moving in relation to each other. So if your bus turns the corner, or your plane banks, the sound stays in sync. The result is a surround sound experience that keeps you in the middle of the action, no matter where you go. Spatial audio for AirPods pro will work with content encoded in 5.1, 7.1, And even Dolby Atmos. Craig Federighi: (45:10) Thanks Marianne. I've been using the new spatial audio and I think you're all really going to love it. All right, next, let's head to the fitness center to hear the latest on Watch OS from Kevin. Kevin Lynch: (45:36) Thanks Craig. Since we launched Apple Watch, it's completely redefined what a watch can do. And this has been incredibly meaningful work. Apple Watch not only helps you stay connected and active, it's become an intelligent guardian of your health, enabling you to take an ECG, detect falls and call emergency services for you. It's impacting lives in ways that were inconceivable five years ago. The power of Apple watch is not only its built in features, but how developers have personalized it for you. We introduced the App Store in Watch OS 6, and there are now over 20,000 Watch OS apps available, and these apps bring the information you care about most to just a glance at your watch face. And we're taking this even further in Watch OS 7, starting with complications. Kevin Lynch: (46:19) Until today, an app could appear at only one spot at a time on a watch face. In Watch OS 7, developers can enable multiple complications, making even more richly personal watch faces. So if you'd like to use Dawn Patrol for surfing, you can create your own surf watch, including water temperature, swell, and wind speed predictions for your favorite beach. Or new parents can use Glow Baby to see nap, changing and feeding times, all in one face. While Nike Run Club can display stats like pace from your last run and your weekly run goals. We're also bringing rich complications to more faces, including a fresh chronograph face with an integrated tachymeter, and an updated extra large face with a huge rich complication right in the center. Kevin Lynch: (47:02) And configuring watch faces has been redesigned. So you can easily select which information you'd like to see. As developers, with Watch OS 7, you can now build your rich complications with native Swift UI. While there are so many ways to configure watch faces, you may not have gone in and set these up for yourself yet. That's okay. With Watch OS 7, we're making it super easy to share watch faces so you can discover a face that works perfectly for you. To do this we're introducing Face Sharing. You'll be able to discover curated faces with third party apps on the App Store or discover a new favorite watch face right on a website, or receive watch faces directly from friends and family. Kevin Lynch: (47:42) Let's take a look at how this works. When you see a watch face you'd like, you just press add Apple Watch face. If the watch face uses some apps that you don't have yet, you'll be offered each one right here so you can easily get them if you like. And the new face appears right on your watch. If you'd like to share a face you've created yourself. That's also really easy, just long press on the face. Tap share, pick a contact and send. Kevin Lynch: (48:08) Developers can offer pre-configured watch faces right from their apps. You can even share watch faces across social media. It's a great way for the community of Apple Watch wearers to connect and help each other discover all the amazing things Apple watch is capable of. Kevin Lynch: (48:23) Next, let's talk about Maps. Maps is great for walking, driving, and transit directions. And now in Watch OS, just like in iOS 14, you can get cycling directions. You'll see a variety of routes with information like time, distance, and whether there are bike lanes. You can preview travel time and elevation changes, and navigate with turn by turn directions that are large and easy to read. Maps can direct you to dismount and walk your bike, or even take the stairs to save time. You can also search for and add places optimized for cyclists, like bike repair shops. Now to tell you about how we're advancing workouts, please welcome Julz Arney. Julz Arney: (49:07) Thanks Kevin. The Workout app uses algorithms that are smartly tuned to track all aspects of your training. It's one of the most used apps on Apple Watch, and we've continued to add support for new workout types every year. And in Watch OS 7, we're adding dance. Dance is a total body workout that's great for your heart. It makes you more fit and flexible and you're guaranteed to have fun. Whether you're doing hip hop, Latin, Bollywood or simply cardio dance, the Workout app now tracks some of the world's most popular styles of dance for fitness. Julz Arney: (49:40) Getting the most accurate credit for dance presented a unique challenge. Our movements aren't always repetitive or synchronized with leg movements like in running and walking. The solution was to use advanced sensor fusion. In dance, we combine data from the accelerometer and the gyroscope to detect the difference between dancing with just your arms, just your lower body, or when you put it all together and dance with your entire body. Then we added heart rate data for the most accurate calorie burn calculations. Julz Arney: (50:10) Watch OS 7 also tracks accurate calories for core training, those exercises for your abs and back, functional strength training, a workout type that helps you get stronger and move better for everyday activities, and also cooldowns, to add onto another workout when you want to continue with easy moves and stretches, as you bring your heart rate and breathing back to normal. Of course, you can track your progress for any of these new workouts inside the Activity app on iPhone, which is completely redesigned in Watch OS 7. The app now features a new summary tab that gives you an easy way to see your activity, history, workouts, and trends, all in one seamless view. With a new focus on easy navigation and summary metrics, the app is getting a new name as well. Fitness. Back to you, Kevin. Kevin Lynch: (50:58) Thanks Julz. Apple Watch helps you meet not only your fitness goals, but also helps support your health, with features such as cycle tracking, the Breathe app, and noise notifications. We're going to be adding even more capabilities this year in Watch OS 7. We'd like to share a couple of them with you today. Starting with one of the most requested features for Apple Watch, tracking your sleep. To tell you about this over to Vera Carr. Vera Carr: (51:22) Thanks Kevin. There are many ways to look at sleep, scores, advanced monitoring, or sleep cycle analysis. We are taking a more holistic approach to sleep by leveraging the devices you use every day to not only track your sleep, but to support you in actually meeting your sleep duration goal. That's starts with choosing not only when you would like to wake up in the morning, but also when you'd like to go to bed. For most of us setting a goal is easy, but getting to bed on time? That's the hard part. Vera Carr: (51:53) Experts say that establishing a bedtime routine helps the body transition from wakefulness to sleep. So we are offering Wind Down. It can help you get to bed on time by minimizing distractions and creating a personalized routine. Let's look at how this works. Vera Carr: (52:12) In the evening ahead of your bedtime, your phone can display the Wind Down screen to help you transition mentally, before you go to bed. It creates a calm lock screen experience and turns on Do Not Disturb for you. You can also set up shortcuts, for simple things you may like to do to help you prepare for bed. These might include using your favorite meditation app or playing relaxing music. Once it's time for bed, your screen will dim and your watch will go into sleep mode, which looks like this. The screen will be off during time in bed, so won't bother you, and a tap displays this simple face. Vera Carr: (52:50) When it's time to wake up, you have a selection of gentle and effective alarm sounds or a silent, taptic only wake up alarm so you don't disturb your partner. Once you're up, you'll see a friendly greeting easing you into the day. It also shows your battery level. So you can remember to charge in the morning. Vera Carr: (53:10) Apple Watch tracks your sleep using a machine learning model that senses your motion and even interprets the micro-movements caused by the rise and fall of your breath, providing signals for when you're awake and when you're asleep. There's an updated sleep section in the Health app, including a view of your trends over time. Sleep schedules, Wind Down and sleep mode are also available on iPhone without a Watch in iOS 14. We know you'll enjoy using your watch throughout the day, and now, throughout the night. Kevin Lynch: (53:43) Thanks Vera. In addition to sleep keeping you healthy. There's another preventative care item that's so important, particularly now: hand washing. In Watch OS 7, Apple Watch is the first watch to deliver automatic detection when you start washing your hands and sensing of how long you actually wash. Our approach here is using machine learning models to determine motion which appears to be hand-washing, and then use audio to confirm the sound of running water or squishing soap on your hands. During this, you'll get a little coaching to do a good job. You'll see a countdown along with haptics and sounds to make sure you wash as long as you're supposed to. If you pause early, there's a polite note to keep washing. And when you're done, you'll see, hear, and feel it. Kevin Lynch: (54:27) That's just some of what's coming this year in Watch OS 7, including discovering and sharing faces, new workout types, sleep and hand-washing detection and other new capabilities like Siri language translation. And that's Apple Watch. It's time for you to join Craig again, to talk about something that's important to all of us. Here we go! Craig Federighi: (55:30) At Apple, we believe privacy is a fundamental human right. So we build it into our products from the beginning of the design process. Privacy matters now more than ever, and because our devices contain our most sensitive information, all of our product work is grounded in a set of privacy principles. Craig Federighi: (55:48) First, data minimization. We use innovative technologies and techniques to minimize the personal data we or anyone else can access. Second, on-device intelligence. We avoid data collection by processing as much of your information on your. Craig Federighi: (56:03) We avoid data collection by processing as much of your information on your device as we can, rather than sending it to a server. Third security. Security protections are foundational to everything we do in privacy and finally transparency and control. It helps you better understand the data being collected so that you can make your own choices about how that data is used. These principles come together across our products, in our hardware, our software, and our services. At the end of the day, they result in great privacy and great ease of use. Craig Federighi: (56:35) A powerful example of this is Sign in with Apple, which is designed for simplicity, security and privacy. And since we launched it last year, users have created over 200 million accounts across a wide variety of apps and websites. And developers are seeing great usage when they adopt it. For example, Kayak has integrated Sign in with Apple and found that their users are now two times more likely to use it than any other sign and provider. Craig Federighi: (57:04) Now, one thing we hear a lot with signing with Apple is that people wish they could convert their existing accounts to use it. So this year, we're going to enable developers to let you do just that. When you upgrade, you get the ease of use and built in security of Sign in with Apple while keeping the account that you already have. This is another big year of privacy improvements in our products. And to tell you more here's Katie Skinner and Eric Neuenschwander. Katie Skinner: (57:32) Thanks, Craig. First, let's talk about location. This year, we're continuing to give you even more control. In addition to the option of sharing your precise location, you'll have the option to only share your approximate location with apps. Eric Neuenschwander: (57:46) We're also making changes for Mic and Camera so you always know when you're recording. In addition to requiring your permission this year, we're adding more visibility for current or recent mic or camera use. So if an app uses either one, we'll indicate that in the status bar. Katie Skinner: (58:00) Next, let's talk about tracking. Safari's intelligent tracking prevention has been really successful on the web. And this year, we want to help you with tracking and apps. We believe tracking should always be transparent and under your control. So moving forward, app store policy will require apps to ask before tracking you across apps and websites owned by other companies. Eric Neuenschwander: (58:21) Last, let's talk about app privacy. Today, we require that apps have a privacy policy. Wouldn't it be great to even more quickly and easily see a summary of an apps privacy practices before you download it? Now, where have we seen something like that before? For food, you have nutrition labels. You can see if it's packed with protein or loaded with sugar, or maybe both all before you buy it. So we thought it would be great to have something similar for apps. We're going to require each developer to self-report their practices. Katie Skinner: (58:49) We'll show you what they tell us. You can see if the developers collecting a little bit of data on you or a lot of data, or if they're sharing data with other companies to track and much more. Eric Neuenschwander: (59:01) We're going to put this information on product pages in the app store. So for each app, you can see highlights of their privacy information before you download it. And we're going to include this in all of our app stores. Back over to you, Craig. Craig Federighi: (59:13) Thanks, Katie and Eric. These are some of the ways we're strengthening the privacy of our platforms and bringing new features to give users even more control. And one of the places where privacy matters most is your home. Like most of you in the past few months, I've spent more time at home than I ever imagined. It's more clear than ever just how important it is to live in a home where the technology just works. And that brings us to some great new features we're bringing to the home this year. All of these features share a few key attributes. Craig Federighi: (59:44) First, anything we develop for the home should be easy, from initial setup to everyday use. Just like how tap of your iPhone can automatically configure an Apple TV. Second, home products should never compromise your privacy. That's why your Siri requests use a random identifier, not your Apple ID. And finally your devices should all work better together. Like how AirPlay lets you share from your iPhone straight to the TV. And when things are easy, private and work together seamlessly, your home is more enjoyable. Whether you're watching TV, listening to music or getting the most out of your smart devices, to tell you more about what we have in store for the home, let me pass it to Yah Cason. Yah Cason: (01:00:31) Thanks Craig. Let's start by talking about the smart home. With HomeKit, We've given developers a robust framework to create smart home accessories that are remarkably easy to set up all while being end-to-end encrypted to your Apple devices. Already there's a rich ecosystem of devices available, but we want to make it even easier to build products that work across more homes. So we formed an alliance and partnered with Amazon, Google and other industry leaders to define a new interoperability standard for the smart home. Yah Cason: (01:01:01) We open-sourced HomeKit to ensure its ease of use and privacy are core to this effort. And any accessory using HomeKit or this new standard will work incredibly well across all your Apple devices. And you control it all in the home app, the most secure way to manage a smart home. Adding new devices to your home has never been easier. Yah Cason: (01:01:22) Simply tap was scan to set up an accessory and then iOS 14, after you add an accessory, the home app will now suggest useful automations so you can immediately put your new device to work for you. Automations are rules that set your home to autopilot by automatically turning on your porch lights when motion is detected or having the garage door open as you arrive home. Yah Cason: (01:01:42) And now when you open the home app, you'll see a new visual status right up top that prioritizes the accessories, which most need your attention. You can easily see if you left the door unlocked or the lights on and quickly control them. Let's take a closer look at one of the most popular categories of HomeKit accessories, lights. Millions of Les have already added smart bulbs to our homes many of which can change color on demand. Yah Cason: (01:02:05) In iOS 14, we're introducing a feature to help you get the most out of those bulbs, adaptive lighting. Adaptive lighting automatically adjust the color temperature of your lights throughout the day. Turn it on to ease into the morning with warm colors, stay focused and alert midday with cooler ones and why have down at night by reducing blue light. Adaptive lighting ensures you get the right color at the right time. Yah Cason: (01:02:28) Another popular smart home category is cameras. With HomeKit secure video, your cameras are completely private and in iOS 14, we're making your cameras work even harder for you. You'll be able to define activity zones that focus on the most important areas. This is great if you face a busy sidewalk and only want to be alerted when people actually walk up to your front door. Yah Cason: (01:02:50) Another powerful feature we're bringing the cameras is face recognition. HomeKit cameras and video doorbells will now provide even richer notifications telling you who's there by leveraging the friends and family you've already tagged in your photos app. And face recognition extends to HomePod, announcing who's at the door. And with Apple TV, you'll get a live view whenever someone rings the bell. Yah Cason: (01:03:13) In fact, all your HomeKit enabled cameras will be directly integrated with tvOS 14. So you can quickly bring them up in the new home view and control center. Or just ask Siri to pull up any camera at any time. You can even take any camera full screen, give you a great view of what's going on. And we have even more coming to tvOS 14. Now let me pass it to Cindy Lin to tell you about it. Cindy Lin: (01:03:37) Thanks, Yah. Apple TV is my favorite way to unwind and enjoy entertainment with the family. With 4K HDR, Dolby Vision and Dolby Atmos, you get a theater-like experience right in your living room, making all your movies and shows look and sound amazing. But Apple TV goes beyond video. You can access the entire Apple Music collection and even sing along with timed lyrics. You can play an incredible selection of games, including all the games in Apple Arcade. And we're making gaming on Apple TV even more personal by expanding multi-user support. Now you can instantly resume your games exactly where you left off. Cindy Lin: (01:04:18) Just open control center to switch between users and you can now see your game progress, achievements and friends, and for even more fun, we're adding support for Xbox Elite 2 and Xbox adaptive controllers. Apple TV also helps you keep active at home with a great selection of fitness apps. And with tvOS 14, we're going to make your workouts and everything you do on Apple TV even more productive by extending picture-in-picture across the entire Apple TV experience. So you can keep up with the news or not miss a second of the big game. Cindy Lin: (01:04:52) You can even have an AirPlay session show up in a picture-in-picture window and AirPlay is getting even better. Now the whole family can share their stunning videos captured on iPhone in their full 4K resolution. With videos, music, games, and more Apple TV truly offers something for everyone. Of course, nothing compares to being captivated by good story. And we've built a service for just that, Apple TV+. We've already created an incredible lineup of Apple originals and you can watch them all in the Apple TV app, which is available on your favorite Apple devices, on all major streaming boxes and many popular smart TVs. Cindy Lin: (01:05:33) It's already reaching over a billion screens and it's coming to Sony and Vizio smart TVs later this summer. Today, we're really excited to tell you about a new Apple TV+ original that we're working on. Almost 70 years ago, Isaac Asimov introduced the world to a series of epic novels that spanned hundreds of worlds and thousands of years. Many consider it to be the best science fiction series of all-time. I'd like to share a sneak peak with you now. This is foundation. Foundation Sneak Peek: (01:06:25) I think they'll arrest me tomorrow and you. So much to certainty. You're familiar with my work cycle history? Foundation Sneak Peek: (01:06:38) Yes, in theory. But I don't know what it has to do. Foundation Sneak Peek: (01:06:40) It's not a theory. Foundation Sneak Peek: (01:06:46) They're worried you can predict the future. Foundation Sneak Peek: (01:06:53) They're worried people believe I can. And they don't like the future I predict. Foundation Sneak Peek: (01:07:07) The empire will fall. Order will vanish. There's massive events rushing to meet us. Only we can shorten the darkness. Cindy Lin: (01:07:45) Wow, I'm super excited to watch Foundation when it comes to Apple TV+ next year. With Apple TV, your home has never been more entertaining. And with adaptive lighting, face recognition for cameras and these other great features, your time at home has never been more enjoyable. Now let me hand it back to Craig. Craig Federighi: (01:08:09) Welcome back. Now let's talk about some big changes coming to macOS since its introduction, macOS has revolutionized the experience of using a computer by combining incredible power with incredible ease of use. And it's loved by all different types of users, from families and students to creative pros, business people, and of course, software developers. And this year, we're taking the macOS experience you love even further. But what should we call it? Well, if you're a student of macOS, you know this question can only be answered by Apple's legendary crack marketing team. Craig Federighi: (01:08:47) Their drug-fueled, minibus-driven vision quest have yielded some great names and sadly spawned a host of imitators. The truth is we can't responsibly continue to inadvertently lead our competition to copy these methods when they clearly can't handle the trip. So this year, we're leaving our process shrouded in mystery and taking you straight to the glorious destination. Craig Federighi: (01:09:08) Our next release of macOS is macOS Big Sur. macOS Big Sur introduces an entirely new design and major updates to some of the most essential apps on the platform. And just like its name, Big Sur brings you unmatched levels of power and beauty. Let's start with design where we're making the biggest change since the introduction of macOS 10. To tell you more about the philosophy and incredible craftsmanship behind the new design, here's a short video with Alan Dye. Alan Dye: (01:09:46) At Apple, design has always been about great ideas. Those ideas then are developed with this obsessive dedication to detail. If we care enough about all the details that make up a product, then in the end, we will design an experience that really feels like there's no other way it could be. And the best example of this is macOS Big Sur. Alan Dye: (01:10:10) Our goal was to bring even more clarity to the design of the software while retaining the max powerful capabilities and ease of use. We started with the simplest developments from the shape of a corner radius to refinements in buttons and controls. And we brought our unified language of symbols to the Mac, making them more consistent and easier to recognize. Alan Dye: (01:10:33) Depth, shading and translucency are used to create hierarchy. These new materials are rich and they're vibrant. They bridge light and dark. We've reduced visual complexity to keep the focus on users content. Buttons and controls appear when you need and they recede when they don't. There's a new way to access system level controls and a unified space for notifications in widgets. We've also created a new suite of sounds that are familiar to the Mac, but remastered and more refined. Alan Dye: (01:11:09) We wanted consistency throughout the ecosystem so users can move fluidly between their Apple devices. But we also love that Mac icons have a deep history and a distinct look and feel. So we retain many of the highly crafted details and the playful elements that make Mac icon to unique. This OS reflects an important history. It's familiar, but it's also entirely new in every detail. We love the Mac. It's the tool we use to make all the products that we put out into the world. And macOS Big Sur is where it starts. Craig Federighi: (01:11:51) So that's the thinking behind our new design. Now, let me show it to you in action with a demo. As Alan said, we've refined some of the most iconic elements of the Mac experience. Let's start with a doc. It has an elegant new design that floats along the bottom of your desktop. And you'll notice that we've created gorgeous new app icons for all of your favorite apps. Craig Federighi: (01:12:16) Speaking of apps, let's take a look at the finder. You notice it has a gorgeous new top to bottom design for the sidebar, and it has a compact space-efficient toolbar. Makes it really easy to get to all of your controls. Next, let's take a look at mail. You can see that mail has all new glyphs in the sidebar and you may have noticed that we brought color back as well. Now, each app uses its own key color and that same color is used for the elegant new rounded row selection style here in the message list. Craig Federighi: (01:12:48) Now, the tool bar makes it really easy to get to all your controls. Check out how the search bar expands as I click on it. And of course, other operations like filtering, well, they're just a click away. Next, let's take a look at photos. It's just stunning. You can get to all your albums and media types from the sidebar. And the photo grid is backed by metal. So animations are super smooth, whether I'm scrolling, transitioning, or zooming all the way in or all the way out. It's beautiful. Craig Federighi: (01:13:20) Now, we've refreshed the design for all the apps on the system from apps like calendar and notes to podcasts and music with its new listen now pane. And an all new version of iWork that features a simplified toolbar. You may have noticed we've also updated the menu bar. It's now translucent and elegantly takes on the color of your desktop picture. Craig Federighi: (01:13:42) And we've updated the layout of menus as well. We've given all the items just a little bit more room to breathe. Now on the Mac, we love our ability to get directly at controls like wifi or sound. And you can see that we've reworked these to be even more useful. But we've gone even further this year by giving you one place to get at all your controls. We've brought Control Center to the Mac. Craig Federighi: (01:14:07) All of my controls are here, and it's really easy to make adjustments. For instance, I can change display brightness here, or I can click to dive in for more like turning on dark mode or activating night shift. And what's really cool is that I can customize the menu bar with any of these controls. So say I want one-click access to do not disturb. Well, I can just click and drag it right into my menu bar and customize just like that. Craig Federighi: (01:14:33) Now we've also reinvented Notification Center. You can access it by clicking on the time in the upper right. And as you see, we now have a single view that brings your notifications and widgets together all in one place. We now group related notifications together and you can easily expand them to take a closer look, or clear them all out in one step. Craig Federighi: (01:14:55) And we're bringing our redesign widgets to the Mac. They're really beautiful and you have all new ways to customize them. I'm just going to click edit widgets down here at the bottom. You can see, I have a gallery of all my widgets and they come in a variety of sizes. I can select between them just like this. And developers can bring their own widgets as well. Like this one here from Day One. Craig Federighi: (01:15:19) Now adding widgets is easy. Lets us start by adding, say the world clock. Maybe I'll add notes in. Wouldn't it be kind of cool to add my reminders list as well? So that's a look at widgets, Notification Center and our all new design in Big Sur. Next, the exciting updates for some of the most used apps on the Mac. Craig Federighi: (01:15:44) First, let's talk about messages. Messages on the Mac is designed to work seamlessly with all of your devices. So your SMS and iMessage conversations are in sync, no matter what device you're using. Now, this year, we're taking messages to the next level with a ton of great new features. We're introducing powerful search to help you find what you're looking for. We have a redesigned photo picker to make sharing photos and videos easier. And emoji, you can now create and edit your emoji right on your Mac. And emoji stickers bring personality to messages, giving you fun ways to express yourself in all of your conversations. Craig Federighi: (01:16:20) Messages effects helps you celebrate special moments and get your point across. And you're also getting pin conversations that are synced across devices so you can always get to them, along with new groups enhancements. So that's what's coming to messages on Mac. Powerful tools to manage your conversations and new ways to express yourself. Craig Federighi: (01:16:41) Next up maps. Apple Maps is the best way to explore and navigate the world. Whether you're planning a trip on the Mac or using turn by turn directions on your iPhone. Today, I'm excited to announce an all new version of Maps for the Mac. To start, Maps features a stunning new design that makes it easy to find your way around using Apple's detailed new map. And for the first time on the Mac, favorites like home work or that great coffee shop on the corner are now just a click away. Craig Federighi: (01:17:13) You can now create your own guides of all the places you want to visit right on your Mac. And before leaving for the airport, you can check where your gate is located with indoor maps or explore your destination city with look around, which is incredible on the big screen. We've even brought other useful features to the Mac like the ability to see the progress of friends who shared their ETA with you. And the Mac gets all the other new maps features we just introduced an iOS 14. Craig Federighi: (01:17:41) And that's just a taste of what's coming in the all new Apple Maps on the Mac. Next, let's talk about Mac Catalyst. Catalyst gives developers a big headstart in creating a Mac app from an iPad app. Take for instance, our recent release of Swift Playgrounds for Mac. Catalyst gave us a big headstart creating the app and we were able to spend our development time crafting a great Mac experience. Craig Federighi: (01:18:06) Today, we have some improvements to Mac Catalyst I'd like to share. This year, developers will be able to optimize their apps to fully utilize the native resolution of the Mac screen providing total control of every pixel. We've also given developers new capabilities, including powerful new menu and keyboard APIs, and updated controls like check boxes and date pickers. They look great with the new design in macOS. Craig Federighi: (01:18:31) In fact, we use Catalyst with the new version of Maps and just as you'd expect, it's a full fledged Mac app that runs natively and is designed in a way that's true to the Mac. So you get multiple resizeable windows, keyboard shortcuts, and everything else you'd expect from a native Mac app. And we did the same thing for messages. Maps and messages joined the great set of apps from Apple that already used the Mac Catalyst technology. And there's a growing list of third party Catalyst apps available on the Mac App Store. Craig Federighi: (01:19:02) Next Safari. Our users love Safari for its speedy performance, power efficiency and state-of-the-art privacy protections. And it delivers all of that while making it easy to get to your bookmarks, tabs and browsing history across all of your devices. This year, we're building on Safari's amazing performance, elegant design and pioneering privacy protections to deliver the biggest update to Safari since it was first introduced. As you know, Safari has long been the world's fastest desktop browser. This year, Safari's performance running JavaScript is better than ever and continues to significantly outpace all other major browsers. And now when it comes to the page loading, we're even faster there too. In fact, when loading frequently visited websites, Safari is now an average more than 50% faster than Chrome. And Safari delivers this amazing performance while continuing to deliver industry-leading battery life. Craig Federighi: (01:20:02) And of course, Safari is continuing to build on its pioneering track record of protecting user privacy. Safari was the first browser to introduce private browsing, cookie blocking, and most recently intelligent tracking prevention. This year, we want to give our users even more visibility into how each site they visit tries to track them and the ways that Safari protects them. So now users can click on the privacy report button in the toolbar when they visit a site to better understand how that site is treating their privacy. Craig Federighi: (01:20:34) In addition to monitoring unwanted tracking, Safari now also securely monitors your safe passwords to ensure that they haven't been compromised in a data breach. And this is also a big year for extensions in Safari. We're adding support for the web extensions API so developers can easily bring over extensions that they built for other browsers. And we're building an all new category in the Mac App Store to showcase Safari extensions so users can easily find them. Craig Federighi: (01:21:02) Now, extensions are very powerful, but can introduce privacy challenges. In other browsers, extensions can access every page you visit, every tab you open, even everything you type. So we're doing even more here. In Safari, you choose which sites each extension can work with and you can even give them access just for the day, just for the website or all the time. But improve performance, power efficiency and privacy protections are only the start. Craig Federighi: (01:21:32) We have a whole slew of new features this year from a customizable start page to redesign tabs that are more elegant and powerful, and native translation capabilities built right into Safari. To tell you more, I'll hand it off to Beth Dakin. Beth Dakin: (01:21:50) Thanks, Craig. I'm so excited to give you a tour of the brand new Safari. When you open Safari right away you'll notice the new look, it's clean and fresh. I want to show you one of my favorite new features, the customizable start page. I love it because I can make it my own. It's easy to get to the customization controls here in the bottom corner. We think a lot of people are going to want to set a background image and there's a beautiful gallery of curated wallpapers to choose from. Beth Dakin: (01:22:17) You can use one of your own photos too and I know I want a photo of my son. I have a few really cute ones here in the downloads. I can just drag and drop to set it. That is so perfect. You can add new sections to the start page too, let's add iCloud tabs and reading list. Let's take a look. There, this is perfect. I use reading lists all the time and now it's so easy to get to. Beth Dakin: (01:22:41) Another way that you can dial in Safari to suit your specific needs is with extensions. I can't wait for you developers to bring your web extensions to Safari. I've gone ahead and downloaded a few web extensions to take a peek. So let's go here to the Safari preferences to enable them and I'll enable Power Thesaurus and Recipe Filter. So each of the extensions that I just enabled now has its own button here in the toolbar. Beth Dakin: (01:23:06) Let me show you Recipe Filter. I love this one. So this extension will search the webpage for a recipe and if it finds one, it will pop it up in a little card. It's been a great accelerator for me when I'm building a grocery list. So the extension hasn't done anything yet because I haven't granted permission. So let me click on the toolbar button and I'm going to allow this extension for one day. And when I click here, it'll do its thing. So here we go. And there it is. So useful. Beth Dakin: (01:23:32) Okay. So I have my personality pretty thoroughly stamped over Safari at this point. And you know, I use Safari for a lot of personal things and Apple makes sure my private life stays private. Privacy is essential to everything we do at Apple and it's critical on the web. And now you can see what Safari is doing to protect you. If I click on the intelligent tracking prevention button, I can see the number of known trackers that Safari protected me from on this webpage. I can click here to see a list of the known trackers right here in this pop over and the full privacy ... Beth Dakin: (01:24:03) ... the known trackers right here in this pop over. And the full privacy report is just one click away. And that's what we have for privacy in the new Safari. Next I'd like to talk about tabs. If you love tabs, you're going to love the new Safari. It's easier and more efficient than ever to work with lots of tabs. So, I have another window here, and right away you'll notice that there are icons and tabs, which makes it so easy to spot what you're looking for. And if I open more tabs, then you'll see more of them at once, because the tabs get smaller and use the space more efficiently. If it's a little hard to find what you're looking for with this many tabs, that's no problem. You can just hover over tabs and see a nice preview of the page. Beth Dakin: (01:24:44) I'm ready to clean up now and that's easy too. I can just bring up the context menu here and close all tabs to the right, just like that. We are so excited that the new Safari has built-in translation. Let me show you. So, here on this website on El Mundo, Safari has detected that this is not my primary language and it's added the translation icon to the smart search field. I can click here, and let's translate this page to English. It'll happen in line. And as more content is added, that gets translated dynamically too. Those are some highlights, but there is so much more to the new Safari. Back to you, Craig. Craig Federighi: (01:25:22) Thanks Beth. So, that's Safari. It's a huge release with new ways to customize, big improvements to your browsing experience like tabs and translation, and even stronger privacy protection to keep your browsing your business. And that's macOS Big Sur, the biggest update to design since the original introduction of macOS 10, significant updates to messages and maps, and the biggest update to Safari ever. But these changes are only the beginning. For years now, down deep below the surface, we've been working on something truly profound. To tell you more, I'll hand it back to Tim. Tim Cook: (01:26:03) Thanks, Craig. Big Sur is going to be a great release of macOS. But that's only part of the story, because today is going to be a truly historic day for the Mac. Today, we're going to tell you about some really big changes. How we're going to take the Mac to a whole new level. From the very beginning, the Mac redefined the entire computer industry. The Mac has always been about innovation and boldly pushing things forward, embracing big changes to stay at the forefront of personal computing. The Mac has had three major transitions in its history. The move to PowerPC, the transition to Mac OS X, and the move to Intel. And now it's time for a huge leap forward for the Mac. Because today is the day we're announcing that the Mac is transitioning to our own Apple Silicon. When we make bold changes, it's for one simple yet powerful reason, so we can make much better products. When we look ahead, we envision some amazing new products, and transitioning to our own custom Silicon is what will enable us to bring them to life. Tim Cook: (01:27:18) At Apple, integrating hardware and software is fundamental to everything we do. That's what makes our products so great. And Silicon is at the heart of our hardware. So, having a world-class Silicon design team, is a game changer. To tell you more about Apple Silicon, and how it will take Mac to the next level, I'd like to send you over to Johny Srouji, at one of our labs in an undisclosed location. Johny Srouji: (01:28:11) Welcome to our lab. We've been building on refining our app in Silicon for over a decade. The result is a scalable architecture that is custom designed for Apple products, and it leads the industry in features and performance per watt. So I'd love to tell you how we got here and what it means for the Mac moving forward. It all started with the iPhone. The iPhone demanded performance and capabilities that were seen as impossible any device that small. This is where we developed our relentless focus on performance per watt. Generation after generation, we've pushed the boundaries of technology, which enabled us to improve performance and energy efficiency while building advanced and industry leading features. Our team delivered 10 generations of increasingly complex and rich designs, always improving performance. In fact, CPO performance in the iPhone has improved by over a hundred times, keeping the iPhone's performance ahead of every other phone in the industry. Johny Srouji: (01:29:06) Another opportunity for the team was the iPad. While iPhone chips could drive our mainstream iPads, we wanted to push the iPad even further. It began with the iPad's retina display, which demanded a custom chip. So the team scaled our architecture and design the most optimized and the highest performance chip possible, for the iPad. Starting with A5X, we built a line of SOCs specifically designed for the iPad. We doubled the iPhone's graphic performance through a larger GPU and a wider memory subsystem. This put the iPad in a class by itself. Compared to the very first iPad, the latest iPad Pro, delivers over 1000 times faster graphics performance in just 10 years. This is part of the reason why the iPod Pro is faster than the vast majority of PC laptops. And this foreshadows how well our architecture will scale into the Mac. Johny Srouji: (01:29:57) Another place where we applied our focus was the watch. We scaled our SOC architecture to optimize performance for the device's unique low power requirements. And we built a chip perfectly suited for Apple Watch. Our SOCs enable each of these products with unique features and industry leading performance per watt. And it makes each of them best in class. And we do this at an enormous scale. In fact, adding all of the processors across these three products, we've shipped over 2 billion in just 10 years. And we've designed and shipped billions of additional chips, that work together with our SOCs to enable our amazing products. And now we're bringing all of that expertise and that same focus and discipline approach, to the Mac. The first thing this will do is give the Mac a whole new level of performance. Now, when we talk about performance, we have to talk about power, because all systems built today are constrained by power consumption, thermals, or both. Among today's consumer systems, desktops deliver the highest performance, but consume the most power. Notebooks, trade off performance for lower power, making them portable. Johny Srouji: (01:31:07) As you can see, normally to get more performance, you will have to consume more power. When you take a closer look at this chart, you'll realize you want to operate in the upper left corner. You want to deliver the highest performance at the lowest power consumption. And that's exactly where we want to take the Mac. Building upon our years of experience, designing the world's most energy efficient chips, our plan is to give the Mac a much higher level of performance, while at the same time, consuming less power. So, much better performance is a reason enough to transition the Mac to Apple SOCs. But that's just part of the story. Our scalable architecture includes many custom technologies, that when integrated with our software, will bring even more innovation to the Mac. With our advanced power management, we will maximize performance and battery life better than ever before. Johny Srouji: (01:31:59) Our Secure Enclave will bring best in class security. And our high performance GPU is going to bring a whole new level of graphics performance to every Mac, making them even better for pro applications, and really great for games. And combined with our Neural Engines, our chips will make the Mac an amazing platform for machine learning. And we're bringing many other custom technologies such as our video display and image processing engines, that will help make the Mac better than ever before. So, what does all of this mean for the Mac? First, we're designing a family of SOCs specifically for the Mac product line. Second, just like we did with the iPhone, iPad, and watch, we're going to bring great technologies to the Mac. This will give the Mac a unique set of features and incredible performance. And third, we'll have a common architecture across all of our product lines, making it far easier for developers to write on optimized software for the entire app and ecosystem. Johny Srouji: (01:32:55) Ultimately, we know that bringing our SOCs to the Mac will allow us to build much better products. And the Mac will take another huge leap forward. Now, a key advantage we have is the tight integration of our Silicon with our software. To tell you more about how macOS will run apple SOCs, here's my colleague, Craig. Craig Federighi: (01:33:17) Thanks Johnny. Now, let's talk about the technologies that we've built into MacOS Big Sur, that will make the transition to Apple Silicon, smooth and seamless for both consumers and developers. These new Mac systems will be incredible. And users will want their favorite apps to take full advantage of the capabilities of our custom Silicon. And the best way to do that, is with native apps. So of course, when we updated our apps for Big Sur, we built everything as native for Apple Silicon. And I'm happy to say, we have all of our own Apple apps, including our most demanding pro apps like Final Cut Pro and Logic Pro, up and running as native now. And they'll be ready for customers on day one. So, how did we do this? We're using Xcode, just like all our developers will. Everything developers need to build apps for these new chips, is built-in to the new version of Xcode. Craig Federighi: (01:34:11) To get started, developers just open their app projects and recompile. The vast majority of developers can get their apps up and running in just a matter of days. And to deliver these apps, we've created Universal 2. It's a new type of universal binary that works on both Intel based Macs and Macs built on Apple Silicon. So, developers can tap into the native power and performance of our new Macs, and still support Intel based Macs all with a single binary for all of their users. Some of the biggest Mac developers have already gotten started. Microsoft, is hard at work on Office for the Mac. And we've been working with Adobe on their flagship Creative Cloud, and many of their apps are already up and running great. So, let's take a look at MacOS running on Apple Silicon. So, here we are on the desktop that we know and love. Craig Federighi: (01:35:03) And I'm just going to open up, about this Mac. And what you see here is that, we are running on our Apple development platform. This is a system built to support early development using the same, A12Z processor currently shipping in iPad Pro. Now, I have a confession to make. This isn't the first time you've seen macOS running here. In fact, this is the same Mac that Beth and I used to demo all the new Big Surf features earlier. And as you saw earlier, we've updated all of our Apple apps and they're running great. Of course, a big part of the Mac experience is third party apps. And we've been working with our friends at Microsoft, and they already have Office up and running natively on our new Macs. Let's take a look at Word. It runs great. Scrolling is super smooth. Everything you do is just super responsive. Craig Federighi: (01:35:57) Next, let's check out Excel. Just as you'd expect, complex sheets and elements like this map, all update instantly. And next, let's take a look at PowerPoint. It's using metal for rendering, and it performs great. For instance, check out how I can see all the layers of my slide in 3d. The animation is perfectly fluid. Now, we've also been working closely with our friends at Adobe, to bring Creative Cloud to our new Macs. Here's Lightroom running native on Apple Silicon. Navigating large libraries of DNG images, is super-fast. And all of Lightroom's editing controls are available right here. Let's apply an adjustment to this image. Well, that's much better. And we can apply that same edit to all of these images in a single step. Looks great. Next, let me show you the app I know many of you want to see, Photoshop. Here's a 5 gigabyte Photoshop file by photographer, Stephen Wilkes. Now, this is a heavy duty document with lots of layers. Now, let's add one more bird in there. Not totally comfortable with the level of social distancing, but let's keep going. Craig Federighi: (01:37:15) And let's check out how smooth the animation is as I zoom out. Wow, beautiful. Finally, let's turn to one of our most sophisticated apps, Final Cut Pro. Here it is running on Apple Silicon for the first time. Let's play back some 4K video. As you can see, playback is super smooth, and all your filters are here and you can apply them in real time. Let's try some color correction. And I can even add animated titles and lens flare, all during live playback. And Final Cut takes advantage of the unique capabilities of the Apple Neural Engine, with a new feature that analyzes video and intelligently crops it to keep the most important action in the frame. But that's not all. Final Cut, fully exploits the system's multi-core architecture to let us play-back not just one or two but three streams of full resolution 4k ProRes, all on an A12Z processor. Amazing. So, that's a first look at universal apps on Apple Silicon. Craig Federighi: (01:38:19) We're really excited to see so much great work on native apps. These apps even get more amazing when they're built to take advantage of the silicon's powerful capabilities, like it's incredible CPU and graphics performance, a unified memory architecture, and the Neural Engine, which accelerates advanced machine learning tasks. The transition to Apple Silicon is also great for developers who've already optimized their apps for other Apple platforms. The shared architecture across our products means that their code will absolutely sing on our new Macs. And there's even more to the story. We're doing some really important things to make this transition seamless for our users. Now, while we expect most developers will go native immediately, we want to make sure that users can run all of their apps on day one even if some apps haven't yet been updated. Now, we've been down this road before. When we transitioned from PowerPC to Intel processors, a cornerstone of that transition was Rosetta. A technology that makes it possible to run PowerPC apps on Intel based Macs. Craig Federighi: (01:39:21) MacOS Big Sur will include a new version of Rosetta, Rosetta 2. Rosetta 2, automatically translates your existing Mac apps so they work on new Macs with Apple Silicon. And this time, Rosetta is even faster, more powerful and more compatible. It translates the apps when you install them, so they can launch immediately and be instantly responsive. And Rosetta 2 can also translate code on the fly when needed, like for web browsers, with Just-In-Time JavaScript compilers or for Java code. It even handles the most complex pro apps and their plugins. Rosetta 2, is transparent to users and the performance is amazing. We're also introducing new virtualization technologies in macOS Big Sur. So for developers who want to run other environments like Linux or tools like Docker, we have you covered. When you put all of these technologies together, Universal, Rosetta and virtualization, you have a system that can run an amazing diversity of apps. To show you how this all comes together, I'll hand it over to Andreas Wendker. Andreas Wendker: (01:40:28) Thanks, Craig. Let's take a look at some existing apps running under Rosetta. Rosetta of course works great with all sorts of apps that you use every day. But for our first demo, I'd like to show you something a bit much more challenging. This is Maya, the powerful animation and modeling software, running great here on Apple Silicon. I already have a model open that consists of over 6 million [inaudible 00:01:40:47]. And as you can see, I can fluidly move around in this seat. So let's make it even more challenging and bring in textures and shaders as well. Instead, everything is incredibly fluid. So Rosetta works great and the performance is simply fantastic. But Rosetta isn't just for apps, it also works amazingly well with games. I can even use a game controller. This is Shadow of the Tomb Raider, a high end, AAA game, that's using our metal APIs. I downloaded directly from the Mac App Store, so it's completely unmodified, and it is absolutely beautiful. Let me jump into the water, you can see some of the lighting effects here. And let's follow the path. You can see the game is responsive, it's smooth. Andreas Wendker: (01:41:35) And the best part is, we're running at 1080P as it's translated up and the emulation. So these new Macs, they are fast. You can see some more of lighting effects here. It's awesome what Rosetta can do with existing games. Now, as Craig mentioned, many of our users rely on apps from other environments. So, let me bring up a Linux VM [inaudible 01:41:57] desktop. You can see the graphic or user interface designed for Linux here, but of course, many developers like to use Linux for hosting service. So let me dive down to the command line and launch on Apache web server. And now, I can simply bring up Safari and browse the website of the server I just launched into Linux VM. Here it is. Now, I want to show you one more type of app to run on these new Macs, we haven't even told you about yet, and that is iPhone and iPad apps. Since they've been built to run on the same Apple Silicon that we're using on our new Macs, they will run natively, completely unmodified on the new Macs as well. Andreas Wendker: (01:42:31) Let me show you a few. This here is one of my favorite games, Monument Valley 2, it's fun to play here on the new Mac. And if I wanted to catch up on my guitar lessons, I can use Fender Play. Well, if I want to relax at the end of the day, a little bit, I can bring up the Calm app. And that was just a quick look at Rosetta, virtualization and support for iPhone and iPad apps. Giving users amazing versatility for running apps and other environments with macOS on Apple Silicon. Back to you, Craig. Craig Federighi: (01:43:04) Thanks Andreas. As you saw, Macs built with Apple Silicon will be able to run iPhone and iPad apps directly. Starting day one, users can download these apps right from the Mac App Store. And most apps will just work with no changes from the developer. With everything we're doing, the range of apps that users will be able to run on these new Macs, is truly unprecedented. Together, we have all the technologies in place to make this an amazing transition. The vast majority of Mac apps can be recompiled as universal in a few days, so users can have fast native apps. Rosetta 2, runs existing Mac apps. Our virtualization technology makes it easier than ever to bring other environments like Linux to the Mac, and Mac users can for the first time run iOS and iPadOS apps directly, tapping into the world's most vital app ecosystem. Craig Federighi: (01:43:57) Now, we know our Mac developers will be eager to get started on this new platform. So, to get them going right away, we're launching a quickstart program. The focus of the quickstart program is to enable developers to make their apps universal and take advantage of all the capabilities of Apple Silicon. Developers will have access to documentation and sample code, forums on developer.apple.com, priority DTS support incidents, and access to labs around the world. This program also includes new developer transition kit hardware, so developers can get going even before we ship production systems. The DTK hardware takes the form of a Mac mini, but one with an A12Z SOC inside. Craig Federighi: (01:44:39) It has desktop specs, including 16 gigabytes of memory, a 512 gig SSD, and a compliment of Mac IO ports. Most significantly, it will include the macOS Big Sur developer beta and Xcode tools. Developers will be able to apply to the program at developer.apple.com today. We will be shipping units out starting this week so you can get to work. So that's how macOS Big Sur is paving the way for a smooth transition to Apple Silicon. This year, we're elevating the Mac to a whole new level, and it's an incredible opportunity for developers. I can't wait to see what you all create. And I can't wait until we can all be together in person again. And now, back to Tim. Tim Cook: (01:45:28) Thank you, Craig. And thank you, Johnny. It truly is a historic day for the Mac. Our vision for the Mac has always been about embracing breakthrough innovation and having the courage to make bold changes. Every time we've done this, the Mac has come out stronger and more capable. And I have never been more confident about the future of the Mac than I am today. So, what's the timeline for this transition? Well, for developers, it begins this week with the valuable information delivered at this conference, as well as applying for the quickstart program. And for the customers, we expect to ship our first Mac with Apple Silicon by the end of this year, and we expect the transition to take about two years. We plan to continue to support and release new versions of macOS for Intel based Macs, for years to come. In fact, we have some new Intel based Macs in the pipeline that we're really excited about. What a huge leap forward for the Mac and for Apple. Apple Silicon will bring amazing technologies, industry leading performance, and a common architecture across all of our products. Tim Cook: (01:46:35) What an incredible day of announcements. As you've seen, we haven't stopped innovating. We pushed all of our platforms forward in some amazing new ways. Our OS releases will be available as developer betas today. And each of them will have a public beta including watchOS for the very first time, starting next month. And all of this great software will be available to our customers this fall. We hope you've enjoyed this very special keynote and that you're ready for the big week ahead, with over 100 engineering led video sessions, one on one consultations with Apple engineers, and so much more. We can't wait to start working with all of you and watch you do the best work of your lives. At Apple, we've always drawn strength from the diversity of our global community, because we truly believe when we all work together, we can change the world for the better. Thanks to you all for joining us. This has been such a big day, and it's only the beginning of a huge week to come. So, let's have a great WWDC.