Studio71

The Fastest Growing Digital Network with 7 Billion Views Uses Rev Closed Captions

Results with Rev

Handle Closed Captioning For Thousands Of Videos

Grew Streaming Content To 2.5 Million Minutes Per Day

Low-Cost, Fast, and Accurate Solution

About studio 71

Studio71 is THE Media Company for Creators

Studio71 is a global media company with the fastest growing digital network, 7 billion monthly views, and the most engaged audiences. It's a full-service, strategic marketing partner for creators and brands, representing some of the biggest names in the over-the-top (OTT) network, such as Hannah Hart, Lilly Singh, Good Mythical Morning, Roman Atwood, and Wasabi. It redistributes these creators' content across the world to help them generate additional revenues while gaining more exposure.

Charlie Shechtman is the Video Content Manager in charge of global digital distribution at Studio71. He oversees the physical and digital delivery of content to multiple OTT platforms, including Amazon, Roku, Pluto, Vimeo, Vudu, Facebook, Snapchat, Instagram, and more. Many of these platforms started to require closed captions and Shechtman needed a solution quickly to meet the demands.

I use Rev daily for my work in helping produce docuseries for television. I love it…. love rev and the product. it's crucial for my work.
– Charlie Shechtman Global Distribution Video Content Manager at Studio71
I use Rev daily for my work in helping produce docuseries for television. I love it…. love rev and the product. it's crucial for my work.
– Charlie Shechtman Global Distribution Video Content Manager at Studio71
Customer Challenges

Getting Closed Caption Compliant on All Major Platforms

When Shechtman started working for Studio71 in 2016, closed captioning was not mandatory. However, with advancing technologies and changing consumer expectations, most platforms started to require such a feature. Shechtman had never created closed captions before and needed all the help he could get to make sure all the content stays compliant.

Not getting closed captions generated fast enough was hindering Studio71's ability to redistribute content to many platforms. The delays were even stopping deals in their tracks. Since Amazon Prime made closed captions mandatory, Shechtman needed to find a solution right away to make sure that his clients' content is distributed on the platform without any interruption.

Shechtman and his team work with many creators who generate tons of content. They had to make sure that every piece is edited appropriately for each distribution channel. When Shechtman first started with Studio71, he was just loading a few videos here and there. Now, his team is loading thousands of videos a day and need a scalable closed caption solution that can grow with the company.

They were not able to figure out a low-cost, fast, and accurate solution in-house to generate closed captions at scale. The editors simply didn't have the experience to do it. They have also tried working with other companies but was not satisfied with the outcomes.

"Other companies that we went through were charging around three dollars per minute. It would take twice to three times the time to get the captions back and the accuracy usually wasn't nearly as good as Rev's."

Solutions

Low-cost, Fast, and Accurate Closed Caption Solution

Shechtman first heard about Rev from online search and was impressed by the stellar reviews—in fact, they were the best among all the closed caption companies he researched. Not to mention, none of the other companies come close to Rev's pricing. Rev was clearly ahead of everyone else in the industry so choosing Rev was a no-brainer.

Studio71's criteria for selecting a closed caption provider are cost, speed, and accuracy. Shechtman found that Rev has always been consistent with these three vital components. He was also impressed by Rev's customer service, which was very helpful in explaining the workflow and how the process was designed to sustain a high level of accuracy.

One of Shechtman's major considerations is the turnaround time. He soon realized that it's not an issue at all when he works with Rev. Currently, he's putting in requests for two or three hundred episodes at a time and getting them back in three to four days or sooner. He also has the option to rush his orders and get closed captions done for two to three hundred videos in just two to three days.

Shechtman can contact a representative at Rev to resolve any issue quickly. He finds the process very transparent and that everyone from the sales team to customer support takes the time to listen to the customer. Help is always available, which is highly valuable to Shechtman or anyone who needs to get work done quickly and accurately.

Rev also makes it easy for Shechtman's team, which is located all over the world (e.g., Australia, the Philippines) to collaborate seamlessly throughout the entire process. His team can log in and load captions from anywhere and at any time without Shechtman overseeing the process.

"The process is 100% streamlined, which has made our life so much easier!"